Is Villar copying Obama's flush with cash

>> Sunday, February 21, 2010

Villar is not only copying Estrada's trademark color and slogan, he is also copying Obama's flush with cash using that as an advantage by spending billions in all forms of advertising. Villar can win in that manner just like how Obama won. Can we conclude then that anyone who is as rich as Villar can become president in the Philippines too?

Read Credible message, not volume or value, makes good ‘pol ads’.

HE has racked up nearly a billion pesos worth of TV ad spots, by network rate cards, in the last three months alone, but indications are that Nacionalista Party standard bearer Senator Manuel ‘Manny’ Villar Jr. can comfort himself that so far every centavo of that has been money well spent.

Indeed, campaign strategists and public-relations experts point to Villar’s ads as the major reason why he has been able to catch up with the frontrunner in the presidential race, Senator Benigno ‘Noynoy’ Aquino III, who has now challenged him to a one-on-one public debate.


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